Paid Social Ads on Meta, TikTok and Reddit
We run paid campaigns on Facebook, Instagram, TikTok and Reddit for startups that want customers, not just likes. The focus is on targeting, testing and tracking that ties spend to leads and sales.
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Paid social works when the offer and the audience fit
Social platforms are good at showing ads to people who did not know they needed you yet. That makes them useful for launching new products, reaching consumers and retargeting people who visited your site. The catch is that results depend heavily on the creative and the offer, so testing matters more here than on search.
We handle the campaign side: audiences, structure, budgets, testing and tracking. For creative, you either provide finished ads or at least the images and video, and we write the copy. If you want us to produce creative too, we can talk about it before we start, so the scope is clear from day one.
What is included
Meta Ads
Facebook and Instagram campaigns for lead generation, ecommerce sales and retargeting.
TikTok Ads
Campaigns for brands whose buyers spend time on TikTok, usually consumer products and younger audiences.
Reddit Ads
Targeting by community and interest, which can work well for technical and niche products.
Audience testing
Structured tests of audiences and offers so budget moves to what works.
Pixel and tracking
Meta Pixel, Conversions API and platform tags set up so the algorithms get good signals.
Ad copy
We write the copy and work with the images or video you provide.
How it usually goes
Pick the platform
We choose the one or two platforms where your buyers actually spend time.
Set up tracking
Pixels and conversion events go in before any money is spent.
Test
We launch a small set of audiences and offers and let the data decide.
Scale
Budget moves to the winning combinations, and we refresh creative as it fatigues.
Paid social is a good fit if you
- Sell to consumers or a clearly defined interest group
- Have images or video you can use in ads
- Want to launch a new product or offer quickly
- Want to retarget people who visited your site but did not buy
- Have a budget set aside for ad spend
8 new clients in the first 4 weeks
A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.
“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”
Kunal, Owner, Elesier
“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”
Antonette, Owner, A Plus Blood Services
Questions about Paid Social Ads
Do you create the ad images and videos?
Usually the client provides creative, or at least the images. If you want us to handle creative, we will scope it before we start working together.
Do you manage our organic social media?
No. We only run paid campaigns. We are happy to refer you to people who handle organic social media.
Which platform should we start with?
It depends on where your buyers are. For most consumer products we start with Meta. For niche or technical audiences, Reddit can be worth testing.
How do you measure results?
By leads, sales and cost per result, tracked through the platform pixels and GA4. Likes and followers are not the goal.
Related services
Google Ads and Microsoft Ads audits, setup and management, with Search and Performance Max campaigns.
ChatGPT Ads set up and tested while the channel is still new.
GA4, Google Tag Manager, CRM tracking and dashboards, set up and fixed so you can trust the numbers.
