Account-Based Marketing for B2B Startups Chasing Bigger Deals
We pick the accounts worth winning, reach the people who make the call, and help your sales team start real conversations. Every report is by account, not by click.
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ABM is about focus, not more ads
If you’re a B2B startup, broad ads will burn through your budget without much return. Instead of testing channel after channel, it pays to focus on the 50 to 100 companies that best fit your ideal customer profile (ICP). Account-based marketing flips the funnel. When we start with a short list of target accounts, we can put enough budget behind each one to actually convert it.
We work closely with you, your sales team and your product team. Together we agree on your ICP and a target account list. Then we build a campaign that reaches those accounts across different touchpoints, like LinkedIn ads, content and sales outreach, so you get a return without wasting spend.
What is included
Target account list
We build your list from your best customers, your ideal customer profile and your CRM, then rank accounts by fit.
Buying committee mapping
We find the people who sign off, influence and use your product in each account.
LinkedIn ABM campaigns
Company and job title targeting, matched audiences and message ads aimed only at your list.
Personalized content
Landing pages, one pagers and offers written for each industry or tier of accounts.
Sales alignment
Shared account lists in HubSpot or Salesforce and clear rules for when sales reaches out.
Account-level reporting
Monthly reports on reach, engagement, meetings and pipeline for your target accounts.
How it usually goes
Pick the accounts
We agree on your ideal customer and build a ranked list of target accounts.
Map the people
We find the decision makers and influencers in each account.
Run the plays
We launch ads and content aimed only at those accounts, and support your outreach.
Measure by account
Every month we review which accounts are warming up and pass them to sales.
ABM is a fit if you
- Sell to mid-size or enterprise companies with long sales cycles
- Have deal sizes big enough to justify focusing on fewer accounts
- Already know the companies you most want as customers
- Have a sales team or founder ready to follow up on warm accounts
8 new clients in the first 4 weeks
A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.
“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”
Kunal, Owner, Elesier
“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”
Antonette, Owner, A Plus Blood Services
Questions about ABM
How many accounts should we target?
Most startups start with 50 to 200 accounts. That is small enough to personalize and big enough to fill a pipeline. We help you pick the right number for your deal size and team.
How is ABM different from demand generation?
Demand generation casts a wider net to create interest across your market. ABM puts all your effort into a short list of named companies. Many startups use both.
What ad budget do I need?
LinkedIn clicks cost more than most channels, so ABM works best when deal sizes are large. We will give you a realistic budget on the discovery call. Ad spend is always separate from our fee.
How long until we see results?
You should see target accounts engaging within the first month or two. Meetings and pipeline take longer, often a full sales cycle.
Do you work with our CRM?
Yes. We work in HubSpot and Salesforce, and we can set up account lists and reporting there.
Related services
Marketing planning and outreach end to end, with weekly calls and clear pipeline reporting.
Account based campaigns, Lead Gen Forms and message ads for B2B startups.
GA4, Google Tag Manager, CRM tracking and dashboards, set up and fixed so you can trust the numbers.
