Marketing Services for Startups
Paid ads, SEO, websites and analytics, planned and run by one senior marketer. We specialize in the technical side of marketing and in turning spend into pipeline you can measure.
Google Ads CertifiedMicrosoft Advertising Certified ProfessionalHubSpot Inbound Certified
HubSpotSalesforceGA4Google Tag ManagerWordPressMODXLooker StudioTableauSemrushAhrefs
What we do
We specialize in fixing marketing analytics and digital advertising, then building the demand generation engine on top.
Google Ads and Microsoft Ads audits, setup and management, with Search and Performance Max campaigns.
Account based campaigns, Lead Gen Forms and message ads for B2B startups.
Paid campaigns on Meta, TikTok and Reddit, focused on leads and sales.
ChatGPT Ads set up and tested while the channel is still new.
Technical SEO fixes and SEO content that brings in organic leads.
Campaigns aimed at a short list of companies you most want to win, with ads, content and reporting by account.
GA4, Google Tag Manager, CRM tracking and dashboards, set up and fixed so you can trust the numbers.
A pipeline-focused marketing plan, weekly calls and hands-on outreach.
Senior marketing strategy and execution, part time, including product market fit work.
A quick note on fit
I’d rather say this now than 3 months into working together.
Product market fit: If you’re unsure there’s existing demand for your product or service, I’ll probably recommend starting with things like customer interviews and small offer tests before putting money into Google Ads or any other ads. The goal is to get you to that sweet positive cashflow. Sometimes that means helping you find product market fit first, before spending money on messaging that hasn’t been tested with real buyers.
Advertising budget: If you’re just starting to advertise and have a small budget, my services might not be the right fit yet. I’d rather set you up for a guided DIY, where I help you build the campaigns and you run them, so more of your money goes into the ads themselves.
Social media and design: If you’re looking for someone to run organic social media or graphic design, I’m not your guy. I focus on the technical side of marketing, so think Paid Search, Paid Media, Marketing Analytics, Web management, CRMs, etc. If you want a social media person, I’d be happy to refer you to a few skilled marketers who handle that.
If that sounds reasonable, book a call and we’ll figure out how to start or improve your marketing.
HD
Founder, Thoughtful Marketing Solutions
8 new clients in the first 4 weeks
A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.
“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”
Kunal, Owner, Elesier
“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”
Antonette, Owner, A Plus Blood Services
Common questions
Where should we start?
If your tracking is unreliable, start with the analytics audit. If you need leads soon, paid search is usually the fastest channel. If you are not sure, book a call and we will suggest a starting point.
Do you do organic social media or graphic design?
No. We focus on paid ads, SEO, websites and analytics. We are happy to refer you to people who handle social media and design.
How does pricing work?
Every engagement is priced to the work. We offer monthly, retainer and hourly options, and you get a clear quote after the discovery call. Ad spend is always separate.
Do you work with companies outside Waterloo Region?
Yes. We are based in Cambridge and work with startups across Ontario, mostly online.
