Marketing Analytics and GA4 Audits for Startups
This is our specialty. We set up and fix GA4, Google Tag Manager and CRM tracking so you can see which campaigns bring in leads and revenue. Not sure where to start? Our analytics audit is a fixed-price project.
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Bad data quietly wastes ad budget
Most startups we talk to have some tracking in place, but few trust it. Conversions are double counted, form fills are missing, UTMs are inconsistent and the CRM has no idea where a lead came from. When the data is wrong, ad platforms optimize toward the wrong things and budget decisions turn into guesswork.
We fix that from the ground up. We set up or repair GA4 and Google Tag Manager, connect your website and ad platforms to HubSpot or Salesforce, clean up UTMs, build dashboards in Looker Studio or Tableau and map attribution so you can follow a lead from first click to closed deal.
What we set up and fix
GA4 setup and repair
Events, conversions, filters and settings configured so the numbers line up with reality.
Google Tag Manager
A clean, documented container with tags, triggers and consent handled properly.
CRM tracking
HubSpot or Salesforce connected to your forms and ads, so every lead keeps its source.
UTM cleanup
A simple naming system for campaigns and a fix for the messy data you already have.
Dashboards
Looker Studio or Tableau dashboards that show the few numbers that matter.
Attribution mapping
A clear view of which channels start and close deals, not just which got the last click.
How the analytics audit works
Access
You give us view access to GA4, Tag Manager, your ad accounts and CRM.
Review
We check how data is collected, where it breaks and what is missing.
Report
You get a written report with every issue, ranked by impact on your marketing decisions.
Walkthrough
We go through the findings on a call. You can fix them yourself or have us do it at our hourly rate.
This is for you if
- You do not trust the numbers in GA4 or your ad accounts
- Leads show up in your CRM with no source
- Your UTMs are inconsistent or missing
- You are about to increase ad spend and want clean data first
- You need a dashboard your team will actually look at
8 new clients in the first 4 weeks
A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.
“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”
Kunal, Owner, Elesier
“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”
Antonette, Owner, A Plus Blood Services
Questions about Marketing Analytics
What is included in the audit?
A review of GA4, Google Tag Manager, ad platform conversion tracking, UTMs and CRM lead sources, a written report ranked by impact and a walkthrough call.
Do you fix the issues too?
Yes. After the audit you can fix things yourself, or have us fix them for you.
Which tools do you work with?
GA4, Google Tag Manager, HubSpot, Salesforce, Looker Studio, Tableau, WordPress and MODX, plus the major ad platforms.
We have no tracking at all. Where do we start?
Skip the audit. We will set up GA4, Tag Manager and conversion tracking from scratch.
Related services
Google Ads and Microsoft Ads audits, setup and management, with Search and Performance Max campaigns.
A pipeline-focused marketing plan, weekly calls and hands-on outreach.
Campaigns aimed at a short list of companies you most want to win, with ads, content and reporting by account.
