SEO for Startups: Technical Fixes and Content That Ranks

We handle the technical side of SEO and write the content that ranks, so organic search becomes a steady source of leads that does not stop when the ad budget does.

Marketer writing content on a laptop at a wooden desk

Google Ads CertifiedMicrosoft Advertising Certified ProfessionalHubSpot Inbound Certified

HubSpotSalesforceGA4Google Tag ManagerWordPressMODXLooker StudioTableauSemrushAhrefs

SEO is slow, but it keeps paying off

Paid ads stop the day you stop paying. Good SEO keeps bringing in visitors for months or years after the work is done. The trade off is time. It usually takes three to six months before new content starts to rank well, so it works best alongside paid campaigns, not instead of them.

We focus on two things. First, technical SEO: site speed, indexing, structure, schema and the other details that decide whether Google can read your site properly. Second, content: pages and articles written around what your buyers actually search for. We do not do link building. If you need that, we can point you to people who do it well.

What is included

Technical SEO audit

A review of indexing, speed, site structure, internal links and schema, with fixes ranked by impact.

Technical fixes

We fix what we find on WordPress and MODX sites, or work with your developer if you have one.

Keyword research

We find the searches your buyers make and the ones you have a real chance to rank for.

SEO content writing

Service pages, use case pages, comparisons and articles written for people first and search engines second.

On-page optimization

Titles, descriptions, headings and internal links tuned on your most important pages.

Reporting

Rankings, organic traffic and leads from organic search, reported monthly.

How it usually goes

01

Audit

We check the technical health of your site and fix the biggest issues first.

02

Research

We build a keyword plan around what your buyers search for.

03

Write

We publish pages and articles on a steady schedule.

04

Measure

We track rankings and leads, and update content that is close to ranking.

SEO makes sense if you

8 new clients in the first 4 weeks

A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.

“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”

Kunal, Owner, Elesier

“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”

Antonette, Owner, A Plus Blood Services

Questions about SEO

New content often takes three to six months to rank well. Technical fixes can show results sooner, especially if the site had indexing problems.

Yes. We write SEO content and work with your team to get the technical details right.

No. We focus on technical SEO and content. We can refer you to people who handle link building.

Yes. We work on WordPress and MODX sites most often, and can coordinate with your developer on other platforms.

Related services

Campaigns aimed at a short list of companies you most want to win, with ads, content and reporting by account.

GA4, Google Tag Manager, CRM tracking and dashboards, set up and fixed so you can trust the numbers.

Google Ads and Microsoft Ads audits, setup and management, with Search and Performance Max campaigns.

Ready to talk it through?

Tell us where you are and where you want to be. If we are not the right fit, we will say so on the call.

Based in Cambridge, Ontario. Working with startups in Cambridge, Kitchener, Waterloo, Guelph, Hamilton and Oakville.