LinkedIn Ads for B2B Startups That Sell to Specific Companies
If your best customers work at companies you could list by name, LinkedIn is usually the most direct way to reach them. We run account based campaigns, Lead Gen Forms and message ads built around your target account list.
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LinkedIn is expensive, so the targeting has to be right
Clicks on LinkedIn often cost several times more than on Google or Meta. What you get in return is targeting by company, job title, seniority and industry that no other platform can match. For B2B startups with a clear list of target accounts, that trade is usually worth it.
Most of our LinkedIn work is account based. We upload your target company list, build audiences around the roles that influence the purchase, and run campaigns that move people from first impression to a sales conversation. We also connect LinkedIn to your CRM so leads land where your sales team works.
What is included
Account based campaigns
Campaigns aimed at a specific list of companies, with audiences split by role and seniority.
Lead Gen Forms
Pre-filled forms inside LinkedIn that make it easy for busy buyers to request a demo or download a resource.
Message ads
Short, personal messages delivered to LinkedIn inboxes, useful for event invites and direct offers.
Audience building
Matched audiences from your CRM, website retargeting and lookalike audiences where they help.
CRM connection
Leads sync into HubSpot or Salesforce, so nothing sits in a spreadsheet.
Reporting
Cost per lead, cost per opportunity and which accounts are engaging, shared monthly.
How it usually goes
Account list
We agree on the companies and roles you want to reach.
Offer
We pick an offer that fits a cold B2B audience, like a demo, assessment or useful resource.
Launch
Campaigns go live with Lead Gen Forms and CRM syncing in place.
Refine
We shift budget toward the accounts and roles that respond, and refresh ads before they wear out.
LinkedIn Ads tend to work best for
- B2B startups with a clear list of target companies
- Products with a deal size that can absorb higher click costs
- Teams selling to specific job titles like IT, operations or finance leaders
- Companies running events, webinars or pilots
- Founders who want sales conversations, not just traffic
8 new clients in the first 4 weeks
A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.
“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”
Kunal, Owner, Elesier
“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”
Antonette, Owner, A Plus Blood Services
Questions about LinkedIn Ads
How much budget does LinkedIn need?
LinkedIn costs more per click than most platforms, so it usually needs a larger budget than Google Ads to learn. We will give you a realistic number based on your audience size during the first call.
What is account based marketing?
It means focusing your ads on a defined list of companies instead of everyone in an industry. You reach fewer people, but they are the right ones.
Do you write the ad copy?
Yes. We write ad copy and messages. For images, you provide them or we discuss design support before we start.
Can leads go straight into our CRM?
Yes. We connect LinkedIn Lead Gen Forms to HubSpot or Salesforce so new leads show up automatically.
Related services
A pipeline-focused marketing plan, weekly calls and hands-on outreach.
Google Ads and Microsoft Ads audits, setup and management, with Search and Performance Max campaigns.
GA4, Google Tag Manager, CRM tracking and dashboards, set up and fixed so you can trust the numbers.
