Paid Search Management for Startups: Google Ads and Microsoft Ads
We audit, build and run Google Ads and Microsoft Ads campaigns for startups and growing B2B companies, and we fix the conversion tracking so you can see which clicks turn into customers.
Google Ads CertifiedMicrosoft Advertising Certified ProfessionalHubSpot Inbound Certified
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Most ad accounts we see are spending on the wrong things
Paid search is usually the fastest way to reach people who are already looking for what you sell. It is also one of the easiest places to waste money. Broad keywords, missing negative keywords and broken conversion tracking are common, and they are hard to spot from inside the account.
We start by looking at what you already have. If there is an account, we audit it before touching anything. If there is not, we set one up with tracking in place from day one. From there we run Search and Performance Max campaigns, and we keep an eye on Microsoft Ads too, since Bing is still the default search engine on a lot of work computers and clicks there are often cheaper.
What is included
Account audit
A review of your keywords, search terms, bidding, ad copy and tracking, with a short list of what to fix first.
Campaign setup
New Google Ads and Microsoft Ads accounts or rebuilt campaigns, structured around how your buyers search.
Search campaigns
Tightly themed ad groups, ad copy testing and negative keyword lists that keep spend on relevant searches.
Performance Max
Used where it makes sense, usually once tracking is solid and there is enough conversion data for Google to learn from.
Conversion tracking
We set up or fix conversion tracking in GA4 and Google Tag Manager so the ad platforms optimize toward real leads.
Ongoing management
Weekly checks on search terms, bids and budgets, and a monthly report in plain language.
How it usually goes
Audit or setup
We review your account and tracking, or set them up properly if you are starting fresh.
Launch
We launch a focused set of campaigns on your most important keywords.
Tune
For the first few weeks we check search terms often and cut what is not working.
Scale
Once cost per lead is where it should be, we expand keywords, add Microsoft Ads or test Performance Max.
Paid search is a good fit if you
- Sell something people actively search for
- Have a budget set aside for ad spend
- Want leads or sales you can track back to a keyword
- Have an ad account that feels like a black box
- Need results faster than SEO can deliver
8 new clients in the first 4 weeks
A brand new business came to us with zero clients and a small Google Ads budget. We built tightly targeted search campaigns and conversion tracking from day one. Within the first four weeks, the campaigns brought in eight paying clients.
“Thoughtful Marketing Solutions has helped us figure out the most efficient way to market our service.”
Kunal, Owner, Elesier
“Thoughtful Marketing Solutions helped us get our first clients within 2 months of working together.”
Antonette, Owner, A Plus Blood Services
Questions about Paid Search
Do you manage both Google Ads and Microsoft Ads?
Yes. Most clients start with Google Ads, and we add Microsoft Ads when there is enough budget. Microsoft can import Google campaigns, so the extra setup is usually small.
Can you take over an existing account?
Yes. We start with an audit so we understand what is working before we change anything.
How much should we spend on ads?
It depends on your market and goals. Very small budgets often do not get enough clicks to learn what works, so we will suggest a realistic starting budget on the discovery call.
How soon will we see results?
You will usually see clicks and early leads within the first couple of weeks. It often takes one to three months of tuning to get cost per lead where you want it.
Related services
GA4, Google Tag Manager, CRM tracking and dashboards, set up and fixed so you can trust the numbers.
Account based campaigns, Lead Gen Forms and message ads for B2B startups.
ChatGPT Ads set up and tested while the channel is still new.
